As it denotes its fourth commemoration as an independent exhibition brand, Cupra has point by point an aggressive arrangement to twofold its deals and extend its worldwide presence.
The Seat-possessed execution brand sold 79,300 vehicles worldwide in 2021, a 189% expansion north of 2020, and plans to twofold this to almost 160,000 units in 2022, which would be in excess of 33% of the volumes of its parent organization.
The desire shapes part of an overall system called Cupra X2, which will likewise see Cupra twofold its business organization and, eventually, its turnover.
“Four years prior, many individuals questioned us, yet we never questioned ourselves”, said CEO Wayne Griffiths. “This year, we’ll demonstrate by and by that nothing can keep down our relentless drive.”
The Spanish exhibition brand additionally affirmed it will add two new electric models to its portfolio: the creation variant of the Cupra Tavascan SUV idea in 2024 and a more modest metropolitan EV propelled by the Cupra UrbanRebel idea in 2025. Every one of these will utilize the VW Group’s MEB EV engineering, similar to the Cupra Born hatchback which dispatches in the UK in April.
During a presentaiton of Cupra’s new ‘Hyperverse’ augmented reality stage, CEO Wayne Griffiths showed the outlines of two new unadulterated electric models that will follow the Tavascan and UrbanRebel. Subtleties of each are slight on the ground, yet one seems to be a more conservative electric SUV and the other a lower-threw cantina – maybe founded on the forthcoming Volkswagen Aero-B.
Last year, Cupra’s new Formentor SUV represented 70% of its worldwide deals, with 54,600 units sold. Interest for the custom tailored model, Cupra said, “has surpassed all assumptions”.
Some 41% of its vehicles, in the interim, were charged. Its first unadulterated EV, the Born, just sent off in November, however before the year’s over Cupra had effectively conveyed 3300 units, which it called “a promising beginning”.